Top Interactive Story Games on iOS in the UK: Q3 2025

In the third quarter of 2025, the performance of interactive story games on the iOS platform in the United Kingdom showcased varied trends across the top five apps. Here's a closer look at their metrics based on Sensor Tower's data.

Love Island: The Game from Fusebox Games experienced a significant decline in both weekly revenue and downloads. Revenue started at approximately $94.8K in late June but dropped to around $11.4K by late September. Downloads followed a similar downward trend, beginning at about 15.3K and decreasing to 1.8K. However, weekly active users saw fluctuations, peaking at 31.3K mid-quarter before reducing to 17.1K by the end of September.

GossipMaster by SUPERSONIC STUDIOS LTD, despite having no recorded revenue, maintained a steady download rate. Starting at 4.9K downloads, the app saw a slight decline to 1.7K by the end of the quarter. Active users initially increased from 5.9K to a peak of 20.5K in mid-August, before settling at 8.5K by the end of September.

Episode - Choose Your Story from Episode Interactive displayed a relatively stable revenue stream, beginning at $30.9K and ending the quarter at $26.4K. Downloads remained consistent, with minor fluctuations around the 3K mark, while active users saw a gradual decline from 40.6K to 23.6K.

An Elmwood Trail by Sparsh Tyagi showed minimal revenue changes, hovering around $300 throughout the quarter. Downloads peaked in late July at 4.6K before declining to 1.8K by the end of September. Active users experienced a decrease from 17.9K to 9.1K over the same period.

Biggie Pass Fishing Banality saw a notable increase in downloads, starting at 2.2K in late July and reaching a peak of 10.5K in late August before dropping to 706 by early September. The app did not record any revenue during this period.

These insights highlight the dynamic nature of the interactive story games market on iOS in the UK. For more detailed analysis and insights, visit Sensor Tower.